In ten business days your tracking gets fixed, then proven with real test orders: GA4, Meta and Google within 5% of your store.
You know your tracking is broken. Meta doesn't. It learns from it every day. Stop feeding the algorithms rotten data.
| Source | Before | After | Gap |
|---|---|---|---|
| Store | 1,240 | 1,262 | Baseline |
| GA4 | 1,011 | 1,221 | 3% under |
| Meta | 1,388 | 1,297 | 3% over |
| Google Ads | 1,031 | 1,215 | 4% under |
| Doubles | 148 | 0 | Fixed |
Count how many made you wince. Here's what the Sprint does about each one.
One order in Shopify, two in Events Manager. Here's the part that stings: Meta has been bidding on a version of your business bigger than the real one.
What the Sprint Does
Every order reaches Meta and Google once, at its real value, so your ads stop chasing ghosts.
Shopify is the only number you believe. GA4 feels low, Meta feels high, the agency's ROAS gets a quiet discount. You make the call anyway.
What the Sprint Does
Your store, GA4, Meta and Google within 5% of each other. Nobody asks where a number came from.
No warning, no error. A checkout upgrade removed the old thank-you page scripts. Then someone paused a campaign that simply couldn't see its own sales.
What the Sprint Does
So the next checkout change can't quietly switch off the tracking of your sales.
A freelancer, an app, a screen recording ending in "all good now." Three months later you're matching order numbers at 11 at night.
What the Sprint Does
Real test orders, counted once everywhere, on your own screen. Then close the spreadsheet for good.
Two milestones, each one walked through with you. Your part: a conversation, a few minutes of access, two walkthroughs.
Get Your Game PlanA 30-minute conversation, then access to your store, GA4, Tag Manager and ad accounts. A few minutes, tops.
Every tag inventoried and 60 days of orders matched against GA4, Meta and Google. On day four, you walk through the ranked gap list.
If the setup can be repaired, the repair starts. If it needs a rebuild, you hear it now, and you can stop right there.
Doubles removed, values corrected, consent fixed. Nothing touches your checkout untested, and every change is logged.
Real test orders, refunded straight after. Done means GA4, Meta and Google within 5% of your store's orders, on your own screen.
Not a report about the problem. The problem, fixed, with proof you can see.
Your Audit and Gap List. Every tag on the site inventoried, and 60 days of orders matched against GA4, Meta and Google, ranked worst first.
Each Sale Counted Once. The pixel and Conversions API share one event ID, and each sale carries its real revenue, without shipping and tax inflating ROAS.
What Fires Before "Accept", Fixed. Anything firing before a visitor says yes, fixed, with Consent Mode set up right. Technical work, not legal advice.
Your Scoreboard and Handover. Each platform's purchases beside your store's orders on one page, plus an event map, a change log and a recorded walkthrough.
Within 5%
store orders vs GA4, Meta and Google: the standard for done
The day the numbers agree, a lot of arguments just stop. The agency steers by real sales, budget calls get shorter, and the next question gets easy: which channel actually pulls its weight?
He restored many issues with our tracking and made sure all was in sync. I have nothing but great things to say about him.
Why Now
Every day the tracking stays broken, your ads learn a little more from sales that didn't happen.
And there's always a next big spend. A launch, a new channel, a new agency. Fix the numbers first, so the ads learn from real sales before the budget goes out.
The Details
The exact scope comes out of the 30-minute call, built around your tools and your team.
Delivery 10 business days
Get Your Game PlanAnything else? Bring it to the 30 minutes.
Maybe. Ask them to place real test orders and show GA4, Meta and Google within 5% of your store's orders.
If they can, great. If you get "it's working" without proof, that's the Sprint.
Only where the repair needs it, tested before it goes live, and never as a surprise.
If a code freeze is close, the Tracking Audit alone still tells you which numbers to trust.
A 30-minute call, a few minutes of access, your OK on test orders, and two walkthroughs.
Remove access when it's done. Everything built stays in your accounts.
Then it stops after milestone one, and you keep everything the audit delivered, gap list included.
WooCommerce and custom checkouts break the same ways, so yes.
If sales start as forms and calls, the Tracking Audit or Measurement Foundation fits better.
Give it 30 minutes. Bring the number that bugs you most. A written game plan follows.
30 minutes · Google Meet
Pick a weekday time that works on the next page. The invite lands in your inbox right away.
Two Milestones, Both Walked Through
Your audit: every tag and 60 days of orders matched
A written game plan within two business days