A Fractional CMO Who Owns Your Growth and Ties Every Move to Net Profit
Every channel says it won. So why doesn't it feel like it? One senior leader ties the whole thing together and keeps things moving in the right direction: the strategy, the agencies, and the KPIs.
“I came to Tim with only a vague idea, and within a few short months, he built me an entire business with his own two hands!”
Everyone's Busy. Why Is It Still You?
Agencies busy, tools paid for, and every marketing question still finds its way to you.
Three Reports, One Thin P&L
- The first of the month, three reports. Paid social is thrilled. Search had its best month ever. Email claims a third of your revenue.
- Side by side, they add up to more than you sold. Then your P&L lands, thinner than last year. Nobody's lying, exactly. You just can't say who's right.
- Then the email: "20% more for Q4?" You've got their deck, your gut and a decision due Thursday. So the money goes to whoever argues best.
It Just Needs One Owner
- Usually nothing is broken for good. The agencies are capable. The tools work. What's missing is one senior person reading it all against your books.
- Then the agencies answer to a scorecard instead of you. Each gets a clear brief, and each is judged on what your books confirm.
- Picture the first Tuesday of the month. One page, one hour, every agency already briefed. You know what paid, and you're home for dinner.
The big calls stay yours. The math, the briefs and the chasing finally leave your desk.
Perfect For You If You're Looking To:
Stop Paying Everyone to Tell You Good News
See what every channel really returned, checked against your store or CRM and your books, down to net profit. Their claims sit next to the truth.
Get Your Evenings Back (and Your Real Job)
Every marketing question goes to someone who owns the answer. Your agencies are briefed, unblocked and off your phone.
Say Yes or No to Every Budget Request, With a Reason
Every ask sits next to what that channel actually earned you last month. The one that's working gets fed. The loud one gets a brief and a date.
Finally Have Someone Who Reads the Numbers and Does the Work
No deck gathering dust in a folder. Friction, problems and opportunities found, concrete fixes recommended, then carried across the finish line.
Test New Channels Without Betting the Quarter
Every new channel starts with a budget cap and a kill date, so a bad idea burns a month, not a year.
Build a Marketing Machine Your Next Hire Can Run
The plan lives on shared boards, in tools your people already use. More moves to your team every quarter.
Your First 90 Days, One Block
Diagnose, Prioritize, Systemize, Steer. Tracking gets checked first, so every decision after it rests on true numbers.
Diagnose
Every channel, agency and tool read against your books. Tracking checked first, so the baseline is true.
Prioritize
Every fix ranked by what it's worth and put in order. You approve the plan before any money moves.
Systemize
A clear brief for every agency, one scorecard, one monthly sheet and the boards your team works from.
Steer
One meeting a month on one page. What paid gets fed, what didn't gets fixed or cut. Then month to month.
Someone Owns It. Here's What Changes
Agencies, freelancers and your own team, all led by one person with one plan. Everything is built inside your own accounts and stays yours.
The Strategy, Owned
One Senior Owner for the Whole Picture. Every Channel, Agency, Freelancer and Tool Read Against Your Books, Not Their Own Reports.
Every Player Led, Not Just Managed
Agencies, Freelancers and Your In-House Team, Each With a Clear Brief, Bite-Sized Tasks and a KPI That Shows Whether It's Working.
Processes and KPIs, Built In
The Work Broken Into Clear Steps, Built Into Your Systems, With KPIs That Show Everyone It's Moving in the Right Direction.
Always on
The Plan, Ranked by Value
Every Priority Ranked by What It's Worth and Put in Order. You Approve It, and the Team Gets It Done.
Questions, Answered
Anything else? Bring it to the 30 minutes.
Tried a fractional CMO before and got a deck. How is this different?
A deck can't be wrong in public. A monthly sheet can. Every month the plan answers for itself on one page, in front of you, next to where you started.
Nobody can honestly promise you a revenue number. You get the numbers you agreed on, checked every month.
Will the current agencies get fired?
Usually not. Most get sharper the day someone gives them a clear brief and checks the result. The one that's working for you gets protected.
Where one keeps missing, you'll see it on the sheet before any decision is made.
Does this work for a law firm, clinic or agency?
Yes. For a firm, the sheet's rows become qualified leads, consults booked, clients signed and fees collected, each tied back to what the channel spent.
Intake gets checked too. A good lead nobody calls back is a lead no agency can fix.
Why are the first 90 days one block?
That's how long it takes to have something worth steering: true numbers, a ranked plan and every agency briefed.
After that, each month is judged on the sheet, and the work continues only while it earns its place.
What if the business doesn't need a CMO yet?
Then you'll hear that on the call. If someone already owns your marketing and just needs one page to steer by, the Profit-by-Channel Scoreboard is the smaller step.
Rather see how the work gets done first? Start with one fixed project, like a Tracking Audit, and keep what it delivers either way.
Freelancers and an in-house team, no agencies. Does this still fit?
Yes. The job is the same: one plan, clear briefs and one sheet everyone is measured on, whoever does the work.
Freelancers often do their best work the day someone finally owns the brief and checks the result.
How involved does the owner need to be?
Less than today. A short weekly check-in and a monthly review of the sheet. Decisions come to you ranked, with the reasoning attached.
The day-to-day chasing of agencies and freelancers stops being your job.
What Did Marketing Return Last Quarter?
Give it 30 minutes. If the honest answer is a shrug, that's exactly where your game plan starts.
- A written game plan within two business days
- Everything built stays in your own accounts
- Only a small handful of clients at a time
A written game plan within two business days30 minutes · Google Meet
Your Game Plan Starts With 30 Minutes
- Talk it through with the person who'd lead the work
- Nothing to prepare. No pitch, no slides.
- A written game plan follows, yours to keep
Pick a weekday time that works on the next page. The invite lands in your inbox right away.