Know which number to trust in four business days: every tag, pixel and gap checked against your real orders or leads.
Monday's meeting. "Which number is right?" Every head turns to you. Read-only access, a ranked gap list and a clear next step.
| Day | Store | GA4 | Meta |
|---|---|---|---|
| Mon | 42 | 31 | 58 |
| Tue | 39 | 30 | 55 |
| Wed | 44 | 44 | 47 |
| Thu | 40 | 40 | 41 |
| Fri | 47 | 46 | 49 |
Maybe a while ago. Here's what that usually looks like, and what the audit does about each piece.
Monday, 9:30. The store says one number, GA4 another, Meta a third. You pick one, set the budget on it, and carry that knot all week.
What the Audit Does
Your real orders (or CRM leads) matched against GA4, Meta and Google, day by day, so you see exactly where and when they drift apart.
Some of it probably is. But iOS can't make Meta count more purchases than you shipped. You sign the invoice on faith, a little less sure each month.
What the Audit Does
One set of numbers you both work from. If something's off, you see exactly where, with the evidence on screen.
If a sale starts as a form or a call, you know this one. Nobody can say which leads were real, or which ones became clients.
What the Audit Does
Test forms and calls followed from the ad into your CRM, so every gap between the ad platform and intake has a name and a cause.
You've heard the pitch. Weeks of work, a big rebuild. Maybe you need it. Maybe it's one tag firing twice. You'd like to know which first.
What the Audit Does
One bad tag means one fix. If it really is a rebuild, you hear why now, before anyone starts building.
Your part: one conversation, a few read-only logins and one walkthrough. Nothing on your site gets changed.
Get Your Game PlanShare what doesn't add up, then add read-only access to your store or CRM, GA4, Tag Manager and ad accounts. A few minutes, tops.
Every tag, form and checkout step goes under the microscope. With your OK, test orders or leads go through. Test orders get refunded.
Every gap between your orders (or leads) and each platform, traced to its cause and ranked by what it's doing to your ads.
Every finding on screen, with its proof. Then book the fix, hand it to your developer, or leave it. Remove access the same day.
No slide deck. A plain-English list you can act on, whoever ends up doing the fixing.
Your Gap List, Worst First. Every problem in the order to fix it, with its evidence, what it's likely costing you, and the test that proves the fix worked.
Your Numbers, Matched Day by Day. Your store's orders or your CRM's leads side by side with GA4, Meta and Google, so every drift has a date and a cause.
Every Tag, Accounted For. Every tag, pixel and script on the site: what each one does, and which ones are leftovers from two agencies ago.
What Fires Before "Accept". Key pages checked in a real browser before consent, and whether the cookie banner does what it says.
The Walkthrough, Recorded. Every finding explained on screen and recorded for your agency or developer, then a clear call on the next step.
79%
Of quiz views GA4 never recorded
A DTC wellness brand's quiz looked like a side feature. GA4 recorded 148 quiz views. The quiz tool recorded 693. Quiz takers were 1.15% of users, yet 5.47% of revenue, and 40% left before question one.
We started with an analysis of our status quo and once I saw that report I knew he was the real deal.
Why Now
Meta and Google learn from the sales your site reports back. Every day those numbers are off, you're paying them to learn the wrong lesson, and next month's budget follows it.
Something big always gets decided on these numbers. A launch, a new channel, next quarter's budget. Only a small handful of projects run at once, so start dates fill up.
The Details
The exact scope comes out of the 30-minute call, built around your tools and your team.
Delivery 4 business days
Get Your Game PlanAnything else? Bring it to the 30 minutes.
A quick look checks settings. This matches your real orders or leads against every platform. And a free look usually has to end in a sale.
This ends with a list that's yours to keep, and a next step you're free to ignore.
Then you get that in writing, with the evidence, and raise the budget with a clear head. Honestly, it's some of the best news to deliver.
Sometimes. If the problem is obvious, the 30-minute call will say so and point to the fix. If nobody can say what's broken, start here.
Recommendations built on data nobody trusts are just guesses.
Yes. Your CRM stands in for the store. Test forms and calls are traced from the ad into the CRM, and every gap shows up the same way.
WooCommerce, WordPress, Webflow and custom builds work too.
Maybe for a minute. But plenty of what breaks comes from platform updates nobody saw coming. Invite them to the walkthrough, and they can start fixing the same day.
Give it 30 minutes. Bring the number that bugs you most. A written game plan follows.
30 minutes · Google Meet
Pick a weekday time that works on the next page. The invite lands in your inbox right away.
Clear Findings, Worst First
Your gap list, ranked worst first, with evidence
A written game plan within two business days