Measurement Foundation: GA4, Tag Manager & CRM Tracking

Rebuild your tracking once, properly. Every sale, lead and call counted once, verified within 5% of your orders.

Every new agency starts by "fixing the tracking." It's never fixed. This time it's planned, built in your own accounts and handed over.

  • Documented and Handed Over
  • Matched to Your Orders or CRM
  • Built in Your Own Accounts
  • Checked at Every Milestone
  • DailySteals
  • Georgia Probate Law Group
  • ILNP
  • Mazaeus
  • RMMD
  • Atlas
  • MedicalRite
  • Dealmed
  • Teleties

Your Tracking Has Had a Lot of Owners, Hasn't It?

Each one added a layer. Nobody took one away. Here's how that plays out, and what a rebuild changes.

Sound Familiar?

You Opened Tag Manager Once. You Closed It Fast.

Dozens of tags, one called "FB pixel OLD do not delete." Nobody dares remove a thing, so each agency adds a layer. You've paid for it twice.

What the Rebuild Changes

Get One Clean Setup Every Agency Builds On

A written plan first, then a clean, organized Tag Manager and GA4 in your accounts. What still earns its place stays. The rest comes out.

Sound Familiar?

Google Counts Leads. Intake Says Most Weren't Real.

If a sale starts as a form or a call, your CRM knows which leads became clients. Google and Meta never hear it, so they find more of the wrong ones.

What the Rebuild Changes

Teach Google and Meta Which Leads Became Clients

Forms, calls and booked consults tracked to their source, with stages like qualified or signed sent back to the ads.

Sound Familiar?

The New Site's Launch Plan Has One Line About Tracking

At the very bottom: "add pixels at launch." Years of patches live in the old theme. You'll find out what broke when the first report looks strange.

What the Rebuild Changes

Launch the New Site With the Numbers Already Working

Planned from the designs, built on staging, and checked with real orders the week the site goes live.

Sound Familiar?

Every Little Change Quietly Breaks Something

A new landing page went live three weeks ago. Today someone noticed its leads never reached a report. Three weeks of spend. The ads learned nothing.

What the Rebuild Changes

Change Your Site Without Holding Your Breath

Enjoy the certainty of knowing the data foundation powering your whole operation is rock solid, with a one-page scoreboard that flags drift early.

The Evil Plan to Get Your Numbers Straight

Three weeks for one store and a few ad platforms. Closer to five with a CRM, phone calls or a new site launch.

  1. Weeks 1 to 2

    Plan: Your Site, Walked Like a Customer

    Every form, checkout step and call button gets a row in your plan. You review it and approve it before a single tag gets built.

  2. Weeks 2 to 4

    Build: Inside Your Own Accounts

    What still earns its place stays. The rest comes out, with your OK. New site on the way? It's built on staging and goes live with it.

  3. Weeks 3 to 5

    Verify: Poked, Prodded, Then Proven

    Real test orders (refunded), forms and calls on every platform, matched against your store and CRM until the numbers line up within 5%.

  4. Handover

    Read: Your Numbers, No Phone Call Needed

    A one-page scoreboard, a plain-English handover and a recorded walkthrough. Your part overall: one call, one plan review, one walkthrough.

Here's Exactly What's Yours at Handover

Built inside your own accounts, explained in plain English, with a recorded walkthrough. Remove access at the end and nothing breaks.

A Written Plan for Every Number

Every meaningful thing your visitors do, why it matters and where it's sent. Nothing gets built until you've said yes.

Tag Manager and GA4, Rebuilt to Last

A clean, organized Google Tag Manager setup that's easy to maintain, with Consent Mode set up the way Google supports it.

Every Sale Counted Once, Everywhere

Each sale reaches Meta, Google and the rest once, with pixel and Conversions API sharing one event ID. No celebrating orders that never happened.

Leads and Calls, Into the CRM and Back

Forms, calls and booked consults tracked to their source, and the ones that became clients reported back to the ads.

Proof You Watch With Your Own Eyes

Real test orders, forms and calls. Done when GA4, Meta and Google sit within 5% of your orders, and every test lead is traced end to end.

Nearly 3x

Qualified leads, built on numbers that were true

It Started With One Tracking Project

A probate law firm came in for one job: analytics and tracking it could trust. Once the numbers were true, conversion research and steady testing followed, then, over several years, the whole digital operation. The firm hired staff to keep up.

What I like most about Tim's approach is that it is completely data-driven. The results of this approach have been outstanding, to the point that we're having to hire additional staff to keep up!

Erik Broel, Founding Partner, Georgia Probate Law Firm

Why Now

The Ads Are Learning Right Now

Truth is… every sale and lead your site reports this week teaches Meta and Google who to find next. On a patched setup, they learn a patched version of your business.

Most competitors' ads learn from patched numbers too. Get yours straight and leave the less "technically savvy" ones biting the dust. Few projects run at once, so start dates fill up.

The Details

What You Get, and When

The exact scope comes out of the 30-minute call, built around your tools and your team.

Delivery 3 to 5 weeks

Get Your Game Plan

What's Included

  • A written tracking plan, approved before anything is built
  • Tag Manager, GA4, pixels and Conversions API, counted once
  • Verified within 5% of your orders, every test lead traced

Where It Leads

Next Up: Profit-by-Channel Scoreboard

Once the numbers are true, see what each channel really brings in.

Explore This Outcome

Questions, Answered

Anything else? Bring it to the 30 minutes.

What does "done" actually mean?

The purchases GA4, Meta and Google receive land within 5% of your store's orders, checked with real test orders (with your permission, refunded).

Selling leads? Every test lead is traced from the form or call into your CRM and back to the ads. Until then, it isn't done.

Just need GA4 and a few pixels. Why write a whole plan first?

Because "a few pixels" is how setups end up with dozens of tags nobody can explain. The plan keeps yours small, and nothing gets built until you approve it.

Moving to a new site. Will the history be lost?

No. The build happens inside your existing GA4 property and ad accounts wherever they're sound, so your history stays. Start on staging, and tracking launches with the site.

Full rebuild, or just a repair?

A sound setup with a few broken pieces may only need fixing. Can't tell? The Tracking Audit answers that in four business days, before anyone commits to a rebuild.

Who owns it afterwards?

You do. It's built in your own accounts, with a plain-English handover and a recorded walkthrough. Remove access at the end and nothing breaks.

If something built doesn't work the way it was promised, it gets fixed.

Bring the Mess. Leave With the Plan.

Give it 30 minutes. Talk through what to keep, what to pull out and what goes first. The plan follows in writing.

  • A written game plan within two business days
  • Everything built stays in your own accounts
  • Only a small handful of clients at a time

30 minutes · Google Meet

Your Game Plan Starts With 30 Minutes

  • Talk it through with the person who'd lead the work
  • Nothing to prepare. No pitch, no slides.
  • A written game plan follows, yours to keep

Pick a weekday time that works on the next page. The invite lands in your inbox right away.