Every sale, lead and click that matters, written down with why it matters and where it goes, so your developer builds it once.
Your developer asked, "So what exactly do you want tracked?" Hand them a plan instead of a guess.
Your Tracking Plan, Page 1
Illustrative| Action | Event | Goes To | Call |
|---|---|---|---|
| Size guide | select_content | GA4 | New |
| Add to cart | add_to_cart | GA4, Meta | Keep |
| Quote form | generate_lead | GA4, CRM | New |
| Ad call | phone_call | Ads, CRM | New |
| atc_click | duplicate | nowhere | Remove |
Row 07: brief and test attached
One name per action, one place it goes
Here's what that usually looks like, and what the plan does about each piece.
Tuesday, 4:52pm. "Quick question… what exactly do you want tracked?" You typed "everything that matters," then deleted it. The sprint starts Monday.
What the Plan Does
Every event, its name, where it fires and a screenshot of the button. One link, and the question is answered.
"How many people who opened the size guide actually bought?" Nobody tracks that. And here's the part that stings… GA4 can't go back and count it now.
What the Plan Does
The plan starts from your real questions, so the data is already there when they come up.
add_to_cart, AddToCart, atc_click. Added over three years, and each one made sense at the time. Now nobody can say which one Google Ads learns from.
What the Plan Does
Every event gets the name GA4 expects, and everything live today gets a keep, rename or remove call.
If your sales start with a form or a call, you know this one. Nobody is sure which forms reach the CRM, and the phone line isn't tracked at all.
What the Plan Does
Every form, call and booked consult gets a row, all the way into your CRM, so Google learns from the ones that count.
Your part: a few read-only logins and three short conversations.
Get Your Game PlanRead-only access to your site, GA4, Tag Manager, ad accounts and CRM. A few minutes of your time.
Every meaningful interaction, conversion and event on your site and forms, mapped and screenshotted.
Names, destinations and keep or remove calls, plus one short call, so the data answers the questions you actually ask.
One brief per piece of your developer's work and a test for every event. Nobody takes "done" on faith.
A recorded call with you and your developer. They leave knowing what to build first, and how to prove it works.
No slide deck. A plan clear enough to build from, whoever ends up building it.
Every Click That Matters, Written Down. Every action that matters on your site, checkout and forms included, with a row, a reason and a screenshot.
One Clean Name for Every Action. Every event gets the name GA4's reports expect, and everything live today gets a keep, rename or remove call.
A Map of Where Each Event Goes. GA4, Google Ads, Microsoft Ads, Meta and your CRM: what counts as a sale or lead on each, and what only builds audiences.
A Brief and a Test for Every Piece. What to build, what to send and where, plus a test. The last one: one order or lead matched across every platform.
Two Weeks. One Plan Your Developer Can Build From.
Get Your Game Plan2.4x
store conversion rate (about 1.45% to 3.53%), after the owner worked through the action plan himself
A specialty food brand's owner worked through an audit action plan on his own, and the store's conversion rate went from about 1.45% to 3.53%. Every Data Collection Plan is written the same way: clear enough to build from, no meeting needed to decode it.
Unique ability to read into the details. An analytical and perfectionist mindset that is rare and delivers helpful results.
Why Now
Anything your site doesn't track today is simply gone. When the owners ask next spring, it can't be counted.
And if a new site is on the way, the plan needs to reach your developer before the sprint starts. Change it after launch, and the work gets done twice.
The Details
The exact scope comes out of the 30-minute call, built around your tools and your team.
Delivery About 2 weeks
Get Your Game PlanWhere It Leads
Once the plan is ready, Measurement Foundation builds it, once, properly, inside your own accounts.
Explore This OutcomeAnything else? Bring it to the 30 minutes.
Your developer still builds it. What they can't know is which questions the data must answer, or which ad platform learns from what.
Guessed tracking gets built twice.
A template gives you columns. Your site has its own structure, goals and questions, and the plan is built around those, not around generic best practices.
Your developer, one plain-English test at a time, and you can check the big ones yourself.
Their questions get written answers after the walkthrough, too.
The 30-minute call, one short call around day five, and the walkthrough.
The plan lives in your own account, and it's yours to keep.
Then you might not need a plan yet. The Tracking Audit tells you in four business days which numbers to trust.
Give it 30 minutes. Bring the developer's question or the launch date. A written game plan follows.
30 minutes · Google Meet
Pick a weekday time that works on the next page. The invite lands in your inbox right away.
One Row for Every Action
Every action that matters, with a reason and a screenshot
A written game plan within two business days