Conversion Funnel Leak Analysis
Find the exact step where buyers or leads drop off, what each leak is worth, and which fix to make first.
Everyone has a theory about the redesign. Nobody has proof. Get the proof before anyone redesigns a thing.
Traffic's Up. Sales Aren't. Sound Familiar?
Every visitor you pay for pours into the same leaky bucket. Here's where it usually drips, and how each drip gets found.
01Everyone Has a Theory. Someone Wants a Redesign.
Everyone Has a Theory. Someone Wants a Redesign.
Another meeting, another theory. The agency blames the site, the developer the traffic. Now a gorgeous mockup is up, and everyone's looking at you.
Settle It With Proof, Not Opinions
See the exact step people leave on, with the evidence. Sometimes the whole redesign shrinks to one fix.
02It Works on Your Phone. So Why Won't They Buy?
It Works on Your Phone. So Why Won't They Buy?
You even tested it yourself. Your own order went through fine. Yet the abandoned-cart email fires all week, and nobody knows where they quit.
See the Step, Device and Browser They Quit On
Every step from the click to the order, split by device, browser and source. Goodbye to the "works fine on this phone" shrug.
03People Start Your Form. They Just Don't Finish It.
People Start Your Form. They Just Don't Finish It.
Sell a service? This one's yours. People answer two questions on your booking form and vanish. Calls ring out. Which clicks became clients?
Follow Every Form and Call Into Your CRM
Every field measured, every lead traced to a signed client (or a dead end). A form full of the wrong people counts as a leak too.
04Forty Ideas, a Thousand Recordings, Zero Answers
Forty Ideas, a Thousand Recordings, Zero Answers
The agency's ideas came as a PDF. Forty of them, none ranked. One Sunday you watched six recordings. A stranger scrolled up, scrolled down, and left.
Trade Forty Ideas for One List, Ranked by Worth
Every leak with its evidence for and against, its likely worth and its place in line. Your developer knows what to change first, and why.
- Ad click100%
- Product page54%
- Add to cart16%
- Checkout9%
- Order2.1%
Leak #1 Checkout to order on iPhone Safari: the payment button sits below the fold
What You'll Have When the Argument Is Over
No forty-page report. Four things you can hand to whoever does the fixing.
Your Funnel, Drawn Step by Step
From the ad to the order, or to the form, the call and the booked consult. Where visitors leave, by device, browser and source.
Your Customers' Reasons, Read Properly
Recordings, reviews and chat logs, read at the exact spot people give up. No recording tool yet? One goes in on day one, with your OK.
Every Hunch, Argued Both Ways
The evidence for and against each suspected leak. The weak ones die on paper, long before they eat a test or a redesign.
A Ranked Leak List, Plus a Recording
Each leak with its likely worth, how sure the evidence is, and fix or test, in the order to tackle them. The walkthrough is recorded.
From Hunches to a Ranked List in 2 to 3 Weeks
Add a user, answer a few questions, show up for the walkthrough. The digging happens without you.
Days 1 to 3: Check the Numbers You'll Rely On
Your orders (or leads) go side by side with GA4. If that data is broken, the analysis waits, and you hear it now, not on page 30.
Days 4 to 8: Get Into Your Visitors' Heads
Fixing a leak starts with WHY people behave the way they do. Recordings, reviews and chats get read right where each step loses them.
Days 9 to 12: Put a Likely Worth on Every Leak
Every suspected leak gets argued for and against, sized and put in line. The hunches that don't survive get crossed off, and you see why.
Days 13 to 15: The Walkthrough (Bring Your Agency)
Whoever does the fixing hears the same evidence you do, so the order gets agreed in the room. The recording is yours to keep.
$200K+
projected added revenue over the next six months
A Product Page Argued Over, Then Settled
A high-volume discount retailer went through its analysis with management every month. It kept pointing at one place: desktop shoppers hitting friction on the product page. A new template was tested against the original and won at 96% statistical significance.
He also found a major issue with a specific mobile browser which has abnormally low conversion rates, and fixing that issue alone will pay for this project in spades.
Why Now
The Leak Doesn't Wait for the Redesign
Traffic only gets more expensive. Every month the leak stays open, you pay to fill it again. And once the old site is gone, so is the evidence of what was wrong with it.
Only a small handful of projects run at once, so start dates fill up. If the redesign meeting is already booked, now's a good time to ask.
The Details
What You Get, and When
The exact scope comes out of the 30-minute call, built around your tools and your team.
Delivery 2 to 3 weeks
Get Your Game PlanWhat's Included
- Your funnel mapped by step, device, browser and source
- Every hunch argued for and against, with evidence
- A ranked leak list and a recorded walkthrough
Questions, Answered
Anything else? Bring it to the 30 minutes.
There are free checklists and AI tools. What's the difference?
A tool compares your pages with what goes wrong on other sites. It can't match your orders to GA4, or watch your checkout break on one phone.
Does this work when the sale is a form, a call or a booked consult?
Yes. Each lead is followed from the ad to the form, call or consult, then into your CRM to the signed client. Half-finished forms show up field by field.
Who builds the fixes?
Your developer or agency, starting the next morning, list in hand. Where a change is worth testing before it goes live, the list says so.
Want the testing run for you? That's Conversion Optimization.
How does a leak get a dollar figure?
Plain math you can check, shown as a range: how many people reach that step, how many more would pass at your best device's rate, times your order or lead value.
What if the funnel isn't the problem?
Then you'll hear it. Sometimes the leak is upstream: the traffic, the offer, the product itself. Better to know before a dollar goes to the wrong fix.
Find the Leak Before Anyone Redesigns
Give it 30 minutes. Talk it through with the person who'd lead the work. Your game plan follows in writing.
- A written game plan within two business days
- Everything built stays in your own accounts
- Only a small handful of clients at a time
A written game plan within two business days30 minutes · Google Meet
Your Game Plan Starts With 30 Minutes
- Talk it through with the person who'd lead the work
- Nothing to prepare. No pitch, no slides.
- A written game plan follows, yours to keep
Pick a weekday time that works on the next page. The invite lands in your inbox right away.