Let A Team of Certified Google Analytics Experts Help Preserve Your Historical Data and Migrate from Universal Analytics to Google Analytics 4.
Tim and his team have been a great asset for my small business.
They continuously bring great ideas to the table and implement everything in a very efficient manner. My website performs and looks much better than anything I previously had.
I continue to be impressed with the quality people and the quality work of Exceptional Web.
Tim and his team have been a great asset for my small business.
They continuously bring great ideas to the table and implement everything in a very efficient manner. My website performs and looks much better than anything I previously had.
I continue to be impressed with the quality people and the quality work of Exceptional Web.
"I’ve worked with Tim and his team at Exceptional Web for several years now and they have done a fantastic job partnering with us on a variety of marketing projects.
What I like most about Tim’s approach is that it is completely data-driven. His team helps us conduct experiments so that when we make a change, we know it is the right one. The results of this approach have been outstanding – to the point that we’re having to hire additional staff to keep up!"
"I’ve worked with Tim and his team at Exceptional Web for several years now and they have done a fantastic job partnering with us on a variety of marketing projects.
What I like most about Tim’s approach is that it is completely data-driven. His team helps us conduct experiments so that when we make a change, we know it is the right one. The results of this approach have been outstanding – to the point that we’re having to hire additional staff to keep up!"
Tim and the Exceptional Web team are some of the most talented, world-class analytics & conversion rate optimization experts I’ve worked with. They not only look at the site from the conversion rate perspective and dig through all the data but take the time to get to know your business and your team as well so that the overall business goals align. Tim and his team are very good at identifying pockets of improvement, assigning priority based on impact and ease of implementation, and actually helping us execute these tasks to completion.
Another 5-star piece of their service is that Exceptional Web communicates thoroughly and often, it feels more like a partnership than a service agency. Once a month we hold a brainstorming session where Exceptional Web’s deep dive into the analytics would be presented and management would be involved to provide input and agree on a strategy for the month. Overall I would recommend Tim & Exceptional Web to anyone looking to understand their traffic and level up their website.
Tim and the Exceptional Web team are some of the most talented, world-class analytics & conversion rate optimization experts I’ve worked with. They not only look at the site from the conversion rate perspective and dig through all the data but take the time to get to know your business and your team as well so that the overall business goals align. Tim and his team are very good at identifying pockets of improvement, assigning priority based on impact and ease of implementation, and actually helping us execute these tasks to completion.
Another 5-star piece of their service is that Exceptional Web communicates thoroughly and often, it feels more like a partnership than a service agency. Once a month we hold a brainstorming session where Exceptional Web’s deep dive into the analytics would be presented and management would be involved to provide input and agree on a strategy for the month. Overall I would recommend Tim & Exceptional Web to anyone looking to understand their traffic and level up their website.
Working with you and your team has been one of the most eye-opening experiences I’ve had the opportunity of having. Within the first 5 minutes of our initial conversation, all doubt in my mind faded – you were the guy I needed to step in and get us clarity.
Your team is also amazing. Delycia and Chris took care of everything and walked me through reviews of A/B tests, gathered feedback from customers, and presented theories that we could explore to create even better experiences that were more lucrative for us.
The best part was that our brand was always respected and our customers were never inconvenienced. You guys had a touch that made me confident I could trust that you were genuinely part of our team and not just working for us.
From the intricate analytics configuration to the insanely deep audits and strategic recommendations, you not only showed us what needed to be done, but you also taught us entirely new ways to look at who we actually are to our customers and how we can be better while maximizing our returns at the same time. A total win/win!
Overall, this was one of those rare next-level engagements that I was lucky to be a part of and learn from. I can’t say enough good things. Seriously, I’d recommend you and your team to anyone.
Working with you and your team has been one of the most eye-opening experiences I’ve had the opportunity of having. Within the first 5 minutes of our initial conversation, all doubt in my mind faded – you were the guy I needed to step in and get us clarity.
Your team is also amazing. Delycia and Chris took care of everything and walked me through reviews of A/B tests, gathered feedback from customers, and presented theories that we could explore to create even better experiences that were more lucrative for us.
The best part was that our brand was always respected and our customers were never inconvenienced. You guys had a touch that made me confident I could trust that you were genuinely part of our team and not just working for us.
From the intricate analytics configuration to the insanely deep audits and strategic recommendations, you not only showed us what needed to be done, but you also taught us entirely new ways to look at who we actually are to our customers and how we can be better while maximizing our returns at the same time. A total win/win!
Overall, this was one of those rare next-level engagements that I was lucky to be a part of and learn from. I can’t say enough good things. Seriously, I’d recommend you and your team to anyone.
"I’ve been working with Tim and his entire team at Exceptional Web now for well over a year, and I can honestly say this has been one of the most beneficial relationships I have ever been engaged in. I have been in eCommerce and digital marketing for the better part of a decade, and I have experienced employees, freelancers, and agencies of all levels. I can say without a doubt Exceptional Web is at the top of that list. The entire team led by Tim is very professional, polished, and highly skilled. Not only is their work top-notch, but they will also challenge you to become a better entrepreneur or marketer. I personally have learned a tremendous amount by working side by side with their team and feel like I would not be where I am at today without them.
I view their team as an extension of my own company, which makes working together seamless and “exceptional.” When I first engaged with Tim, I hired them for GTM and analytics management; in less than a year, we’ve moved past that and have built two full websites as well as a ton of other projects. I am happy to call each member of the team a friend now and look forward to many more years of growth together. If you take your business seriously and want to take it to the next level, Exceptional Web is one of the few companies I believe that can actually help take you there."
"I’ve been working with Tim and his entire team at Exceptional Web now for well over a year, and I can honestly say this has been one of the most beneficial relationships I have ever been engaged in. I have been in eCommerce and digital marketing for the better part of a decade, and I have experienced employees, freelancers, and agencies of all levels. I can say without a doubt Exceptional Web is at the top of that list. The entire team led by Tim is very professional, polished, and highly skilled. Not only is their work top-notch, but they will also challenge you to become a better entrepreneur or marketer. I personally have learned a tremendous amount by working side by side with their team and feel like I would not be where I am at today without them.
I view their team as an extension of my own company, which makes working together seamless and “exceptional.” When I first engaged with Tim, I hired them for GTM and analytics management; in less than a year, we’ve moved past that and have built two full websites as well as a ton of other projects. I am happy to call each member of the team a friend now and look forward to many more years of growth together. If you take your business seriously and want to take it to the next level, Exceptional Web is one of the few companies I believe that can actually help take you there."
"This has been a great extended project. Timur and his team are experts in all things e-commerce including UI/UX, Design, A/B Testing, Development/Programming, and I have nothing but good things to say about them. Extremely professional organization."
"This has been a great extended project. Timur and his team are experts in all things e-commerce including UI/UX, Design, A/B Testing, Development/Programming, and I have nothing but good things to say about them. Extremely professional organization."
The Exceptional Web team led by Tim has been assisting me since the earliest days of my business. As a small business, scaling is crucial but very difficult with limited resources.
With the diversity of talent at the Exceptional Web team, along with Tim’s very organized approach to project management, together we’ve been able to grow Mazaeus Saffron with PPC, site optimization, e-mail marketing, and other crucial facets of an e-commerce business.
The Exceptional Web team led by Tim has been assisting me since the earliest days of my business. As a small business, scaling is crucial but very difficult with limited resources.
With the diversity of talent at the Exceptional Web team, along with Tim’s very organized approach to project management, together we’ve been able to grow Mazaeus Saffron with PPC, site optimization, e-mail marketing, and other crucial facets of an e-commerce business.
GA4 isn't just an update - it's a seismic shift that could disrupt your analytics data, your Google Ads performance, and the marketing insights you rely on daily to make critical decisions about your business.
Imagine launching a new campaign with no way to keep track of performance. Would you feel comfortable flying blind, making changes to your website without measuring their impact on visitor engagement and your business KPIs?
Google created its shiny new analytics platform to future-proof your business. From the ground up, GA4 is built for a future where every business has an app that works side-by-side with its website, new technologies emerge on a daily basis, and AI-Driven Attribution models help mitigate the impact of tracking limitations on your digital marketing.
There is no one-size-fits-all solution. What worked for Universal Analytics doesn’t necessarily work anymore. GA4 comes with a completely new Data Schema. It requires a custom plan, careful implementation, and continued support in a rapidly changing environment.
We start with an in-depth audit of your website structure, purpose, and objectives. A deep and intimate understanding of your business context and goals is then translated into a tailored implementation strategy that tracks every meaningful visitor interaction, fuels your Data & Analytics Infrastructure with Reliable and Meaningful Data, and gives you an enormous edge in digital marketing.
All “Historic” Universal Analytics Data is preserved in easy-to-work with KPI Dashboards you’ll wish you had sooner. And as your website grows and evolves, we are right there by your side, helping you maintain this infrastructure and draw upon it for insight and growth opportunities.
Fuel Your Digital Marketing With Reliable Analytics Data. Customize Your Tracking Setup Based on a Deep Understanding of Your Website & Business.
Place Your Website and Analytics Setup Under A Microscope. Assess The Situation. Uncover All Gaps & Opportunities.
We’ll Share All Findings & Observations, Explain the Significance Of Each Issue For Your Business, and Recommend Step-by-Step Solutions.
That Preserves Your Historical Data, Tracks Vital Visitor Interactions, and Transforms Your Analytics Data Into An Unmatched Digital Marketing Advantage.
Experience The Certainty & Peace Of Mind of a Seamless Migration Tailored to Fuel Your Business Growth With Accurate Analytics and Meaningful Data.
Radical Transparency & Seamless Communications.
Guide you to provide all necessary access and resources in a Streamlined, easy-to-follow Onboarding Process.
Invite you to a dedicated dashboard designed & polished to keep you in the loop every step of the way and facilitate your collaboration with your team.
Provide regular progress updates during regular intervals and when important milestones are reached.
Define Your Perfect Data Collection Plan.
Take a magnifying glass to your website and digital operation. Map out every meaningful visitor interaction, conversion, and event.
Formulate The Perfect Data Collection Plan To
Deploy Google Tag Manager.
The central nervous system for your website.
Google Tag Manager effectively organizes all pixels, tools, and scripts, ensuring seamless data collection and tracking.
Implementing GTM on every page of your website not only ensures robust data collection but also expands the flexibility of your analytics, tracking, digital marketing, and testing infrastructure.
If necessary, we will collaborate with your developers, provide all necessary scripts and ensure accurate eCommerce and visitor data are seamlessly fed into Google Tag Manager's data layer.
We then tailor your Google Tag Manager container to align with the Data Collection Plan, monitoring all relevant visitor interactions.
Not only does this ensure comprehensive event tracking, but it also facilitates the seamless transfer of event and conversion data from the browser to Google Analytics 4 and all traffic acquisition channels.
Meticulously Configure Your Google Analytics 4 Property.
Our commitment to tailoring Google Analytics 4 to your business isn't just about configuration - it's about establishing an analytics infrastructure that consistently delivers valuable insights for your business.
With each step, we create an environment where you have the tools and insights you need to thrive.
Every step is meticulously tailored to your Data Collection Strategy, ensuring that every single piece of data is tracked and recorded with precision.
We leave no stone unturned and uphold every industry standard to guarantee a flawless setup, one that grows with your business and reflects the uniqueness of your digital operation.
This approach ensures that your data collection remains seamless and unlimited, giving you the complete picture without any restrictions.
Preserve Your “Historical” Analytics Data.
July 1, 2023, Google's Universal Analytics will cease processing new data, switching its full attention to Google Analytics 4 properties.
On December 31, 2023, you'll lose direct access to your valuable Universal Analytics data. This data is the historical record of your business's online interactions and holds key insights for your strategic decisions.
Preserving this legacy data is crucial as it guides your understanding of past business trends and informs your future marketing strategies. To ensure you don't lose this valuable asset, we take specific steps:
The result is a permanent, easy-to-use dashboard offering access to your 'historic' Universal Analytics data—a data-driven tool you'll find indispensable for informed business decisions.
Comprehensive QA. Thoughtful Delivery.
Ensuring the seamless transition to Google Analytics 4 involves more than simply setting up the new infrastructure. Our commitment to transparency and diligent quality assurance (QA) underpins every action we take.
Throughout the project, our tracking specialists document each step, providing full visibility of the work done. Before declaring any task complete, we subject it to a meticulous QA process conducted by a separate tracking specialist to ensure all tracking infrastructure is flawless.
When we deliver your project, we don’t just hand over the keys. You’ll receive a comprehensive report explaining our choices, detailing the impacts of our work on your business, and providing an understanding of the new analytics platform's power.
Moreover, for ten days following the implementation, we continue monitoring your account, ensuring your new tracking system functions seamlessly and empowering your business with data-driven insights. Our commitment to you doesn't end when the job is 'done'; we strive for long-term success. If ANYTHING slipped past this Extensive QA process, just let us know and we will take care of it ASAP.
Historical Data KPI Dashboard: guarantees permanent access to your Universal Analytics data and empowers your data-driven journey with Looker Studio Powerful Features.
Personalized Data Collection Plan: A tailored plan that aligns your unique website structure and business goals with optimal GA4, GTM, and tracking setup.
Flawless Google Analytics 4 & GTM Implementation: A fine-tuned analytics setup tailored to your specific data collection strategy while adhering to all industry best practices, perfected through our rigorous QA process and safeguarded by our Lifetime Support Guarantee*.
Final Delivery Documentation: Explaining our strategic choices, their impacts on your business, and how to harness the new analytics platform's power to maximize your return on investment.
Future-Proof Your Analytics & Pixel Infrastructure
Expedited For The Impending Universal Analytics Sunset.
10-15 Business days
Our Tracking Specialists are Fully Booked until December, 3rd.
With the impending Universal Analytics sunset looming, every minute counts. That's why we have streamlined our process to ensure an expedited implementation that secures your data continuity.
Our 4-week project timeline is carefully designed to avoid any disruption in your data collection, promising a seamless transition to Google Analytics 4.
While our project follows a phased approach, we kickstart GA4 data collection early to ensure no gaps in your data records. This means that even though the final delivery is slated for the end of Week 4, you'll have GA4 data being tracked from the start of Week 2. It's our guarantee to you: your data continuity is our top priority.
But the clock is ticking, so let's get started today!
Trust is the Foundation of every successful relationship - the Glue holding our community together.
We go out of our way to Exceed Your Expectations, Earn Your Trust, and Become Your "Go-To" Partner.
We vet the Specialists, Facilitate their Collaboration, and Curate the Entire Experience of Leveling Up.
Upgrade Your Life, Business, and Bottom-Line without adding to your workload or busy day-to-day.
Our Dedication, Consistency & Success are Fuelled by Deep Connections with Clients We Like.
We take Great Care to Prevent Minor Issues that tend to Grow into Massive Headaches Down the Line.
We’re human. If there's something we missed, we will fix it, regardless of when we delivered the Outcome.
What is Google Analytics 4 (GA4)?
Google Analytics 4 (GA4) is an advanced, event-based analytics tool set to replace Universal Analytics by July 1st, 2023.
Unlike its predecessor, GA4 tracks user actions on your website, providing critical insights through user-friendly dashboards that can inform decision-making across web design, marketing content, and sales strategy.
What's the purpose of Google Analytics 4 (GA4)?
Google Analytics 4 (GA4) is a modern, event-based analytics tool designed for the future of digital analytics, where websites, mobile apps, and IoT devices are seamlessly integrated.
GA4 offers more in-depth and granular insights into user behavior, enabling businesses to make data-driven decisions.
Its AI-powered insights and privacy-focused design accommodate a future where privacy concerns, regulations, and ad blockers could limit tracking.
What are the main differences between Google Analytics 4 (GA4) and Universal Analytics (UA)?
The fundamental difference lies in how these platforms track user interactions.
UA employs session-based tracking, primarily focused on website visits, while GA4 utilizes event-based tracking that provides richer insights into individual user actions across both websites and mobile apps.
Moreover, GA4 is designed with future-proofing in mind, accommodating a digital environment where web, apps, and IoT devices coexist.
Why should I transition from Universal Analytics (UA) to Google Analytics 4 (GA4)?
Transitioning to GA4 is now a necessity as Universal Analytics (UA) will stop collecting new data after July 1, 2023.
Furthermore, if UA is currently powering your Google Ads with behavioral metrics and Conversion Data through their native integration, migrating is crucial to prevent the performance of your Google Ads from being affected.
Can I keep my Universal Analytics (UA) data after migrating to GA4?
Yes, you can retain your historical data even after the migration.
As part of our migration service, we will export all available Universal Analytics data into a Google Sheet and create a Historical Data Dashboard.
This will provide you with permanent access to your historical data, ensuring that you don't lose valuable insights.
Is it possible to use Google Analytics 4 (GA4) for mobile app tracking?
Absolutely!
Google Analytics 4 (GA4) is built for both web and mobile app tracking, enabling you to gather valuable insights across all your digital touchpoints.
Whether it's tracking user engagement on your app or understanding user behavior, GA4 offers the tools you need to make informed decisions.
Who needs to migrate to Google Analytics 4 (GA4)?
Anyone who has created a Google Analytics property before October 2020 needs to migrate to GA4.
However, even if you have created a GA4 Property after October 14th, 2020, we recommend having it optimally configured.
During our audit process, we will flag all issues and suggest vital improvements to your current configuration.
Do you support GA4 for Mobile Devices?
Yes, we do!
We understand the importance of tracking user interactions and engagement on mobile applications.
We are happy to assist you with setting up GA4 for your mobile app to ensure you're getting the most out of your analytics.
Will my existing Universal Analytics (UA) data be impacted when I set up GA4?
No, your existing UA data will not be impacted. Our GA4 implementation operates alongside your current UA setup, ensuring parallel tracking without affecting your existing data.
What is the role of Google Tag Manager (GTM) in the GA4 setup?
Google Tag Manager acts as a crucial facilitator in the GA4 setup, allowing for efficient management and deployment of tracking tags on your website without the need for code modification.
It significantly streamlines the process of capturing and sending event data to GA4, providing a more detailed understanding of user behavior on your website.
We would love to help you figure it out!
